I am expert in Tourism Marketing, responsible for identifying new strategies to promote tourism in countries, regions and cities, defining and generating innovative marketing plans to re-position tourism destinations.
Creator of the film tourism campaigns on the Italian market linked to major films shot in Wadi Rum: The Martian, Star Wars, Star Trek, Aladdin and Dune.
These promotions led to Wadi Rum being nicknamed Mars on Earth globally.
From 2000 to 2025 the number of operators offering holidays to Jordan has risen from 15 to around 200, and none of these operators has ever cancelled Jordan from their programme during times of crisis such as in 2023-2025.
Creator of the promotional campaign Jordan, the Holy Land, during the Jubilee in Rome. Campaign focused on a key message: Jordan is part of the Holy Land.
Main duties and responsibilities: comprehensive promotion of Jordan on the Italian market, marketing and communication with overall responsibility for activities carried out and the allocated budget.
Conception and drafting of annual communication plan, design and implementation of advertising campaigns, organisation of events, ad hoc projects, co-marketing actions with private entities (tour operators, distribution chains, brands not necessarily related to the world of tourism), organisation of trade fairs, organisation of press trips.
Interaction with Head Office Amman for the organisation of international events in Jordan.
Main duties and responsibilities: promotion of Jordan on the Italian market.
Conception and drafting of annual marketing plan, design and implementation of advertising campaigns, organisation of themed events, co-marketing actions with private entities (tour operators, distribution chains, brands not necessarily related to the world of tourism), organisation of trade fairs.
Organisation of educational trips, management of marketing team.
Main duties and responsibilities: promotion of Jordan, Hong Kong and Kenya on the Italian market.
Conception and drafting of annual marketing plan, design and implementation of advertising campaigns, organisation of themed events, co-marketing actions with private entities (tour operators, distribution chains, brands not necessarily linked to the world of tourism), organisation of trade fairs. Organisation of educational trips, management of marketing team.
Also within the scope of activities carried out at Adam & Partner, sales manager for Italy for Corinthia Hotels International from 2005 to 2007.
with tour operators 2014-2025 all around Italy, including roadshows, workshops, digital marketing, online promotion and seminars. (In 2024 and 2025 the number of co-ops has been reduced due to the cut of the budget)
reporter, TVs and influencers invited in Jordan in from 2014 to 2025. (In 2024 and 2025 the number of press tours has been reduced due to the cut of the budget)
in BIT and TTG Travel Experience, WTE Unesco heritage Expo between 2014 and 2025 with a stand dedicated to Jordan
digital, offline and outdoor with the main OTAs, in the subways and in the Italian main cities
(regional conflict/Isis)
(regional conflict/Isis)
(slow recovering)
(8 months)
(till October 7th and abandonment of low-cost airlines)
(regional conflict)
(regional conflict till October. Return of the low cost airlines on October 28)
(expectations)
(expectations)
Proven communication and teaching skills.
I participate as a speaker in seminars, presentations, workshops and roadshows.
Excellent relationships with partners and suppliers, management and human resources.
Specialised in user-generated content, reputation, content marketing and influencer marketing.
Marketing and PR team management skills acquired over the years.
Drafting and comprehensive management of the annual budget, event organisation, projects, integrated communication and the work team.
Priority given to objectives to be achieved through skilful human resource management, trust and responsibility in professional relationships, and constant monitoring of the development of the work process.
Designing integrated communication campaigns, above and below the line. Imagination and creativity in managing even limited budgets. Overview of the work, both from a marketing and communication perspective. Mastery and management of the group and independent work process.
Periodic reporting on the work process and resource management. Proficiency in drafting press releases and B2B and B2C newsletters. Ability to negotiate with the media for the purchase of advertising space and the design of image campaigns.
Support for the Jordan Tourism Board Head Office in organising international events in Jordan (USAID, ATTA, Royal Medical Service Conference, Assembly of Pan Arab Regional Working Group, UNWTO conference in Jordan, Know Your Market, International Press Tour, Fam Tour).
Excellent knowledge of Microsoft and Google Office tools.
Creator of Visit Jordan’s Italian social media pages on Facebook, Instagram, Twitter (deleted), LinkedIn and Threads.
Daily use of social media tools for marketing and UGC purposes in the tourism and cultural sector.
Blog creation, professional management of Facebook, Instagram Threads and LinkedIn pages.
Use of AI when needed.
